After years in the industry and with new techniques learned along the way, it comes down to the tone, style, keyword placement, and put in naturally. The rest are trade secrets.
SEO stands for Search Engine Optimisation. It’s the art of optimizing your website for search engines. This can help you get more organic traffic, basically without having to pay the search engines for ranking in the “sponsored” listings. It brings in more visitors to your site, thus more business.
Keyword research is the skill of being able to search to see how your keywords are searched for, how often, how hard it will be to get listed on Google, and what keywords are tertiary to it that may be easier to rank for and get better quality results.
I am a seasoned website designer and content creator with a career spanning over two decades. My journey in this field began in 1997, and I’ve been specializing in WordPress and content creation since 2007. I learn fast and become an expert as needed. With a deep understanding of Search Engine Optimization (SEO), I’ve been optimizing websites for search engines since 1998. My expertise lies in manipulating the back end code of WordPress sites and crafting high-quality, SEO-friendly content to maximize their potential. I believe that compelling content is at the heart of every successful website, and I strive to create unique, engaging content that drives traffic and conversions. I am also certified by Google as a Google Business Profile Certificate
Frank Masotti
Google fundamentals of digital marketing certified